The search for a comprehensive strategy for my retail business brought me to Encode. The company produces a practical model, useful in any retail business across the divide. A combination of business-to-business approach, business operations and content development form the bulk of the strategy.
The Retail Marketing In-house Approach
The retail marketing strategy is first developed within the company. It made me acknowledge the importance of business processes from which the campaign would enrich. It made me ready for meetings with the supplier, know where the problem was and understood where I should focus. Also, knowing my product is essential. Describe it to precision and make the customer understand its use.
The Retail Marketing Distribution Approach
My team approved the marketing material before taking it to the supplier for production. From logos, pictograms, images to product briefs, the content was aligned. Sharing of the marketing material targeted the shareholders and concerned parties. We had a grip of the point-of-sale and customer service from the backend. The result was a seamless campaign and excellent product visibility in the market. This retail marketing strategy significantly improved how I handled marketing campaigns moving forward.